Top 5 Beauty Retail Apps on Android in Australia: Q3 2025 Performance

In the third quarter of 2025, the beauty retail app market in Australia showed varied performance across the top five Android applications. Based on data from Sensor Tower, we explore the trends in downloads and active users for these popular apps.

SEPHORA - Beauty Shopping began the quarter with modest weekly downloads around 1.3K, peaking mid-July at 1.9K, before stabilizing back to approximately 1.3K by the end of September. Active users fluctuated slightly, starting at 19.1K, dipping to 15.5K, and closing at 15.7K.

MECCA - Beauty Shopping experienced a rise in weekly downloads, starting at 1K and peaking at 1.7K in late July. Active users also saw growth, beginning at 14.4K and reaching a high of 16.8K in early August, before ending the quarter at 14.3K.

Adore Beauty | Shop Beauty Now showed a significant increase in downloads, peaking at 1.7K in mid-July, but later experienced a decline, closing the quarter at approximately 500. Active users started at 6.2K, peaked at 7.7K, and then decreased to 3.8K by the end of the quarter.

Lush Fresh Handmade Cosmetics had a slow start in downloads, growing from 106 to a peak of 791 by early August. Active users reflected a similar trend, beginning at 213 and reaching 727, before settling at 217 by the end of the period.

OLIVEYOUNG GLOBAL maintained a steady performance, with weekly downloads ranging from 130 to 221. Active users showed a slight upward trend, starting at 923 and peaking at 1.043 in early September.

For more insights and detailed analytics, visit Sensor Tower's platform.